Marketing Manager • Art Director • Graphic Designer
Marketing Manager - ProSun International
• Identified and recreated corporate branding and company identity
• Design and develop all marketing strategies and programs; drive demand for our products with
creative and innovative marketing practices
• Analyze new and existing marketing programs to determine effect on sales and augment marketing
strategies as necessary
• Lead a team of marketing professionals to implement marketing programs on schedule and maintain
detailed evaluations of the team’s work
• Work in conjunction with the sales team to ensure company branding and messages make it to market
while evaluating consumers’ perception and feelings toward our products and company
• Representative spokesperson for interactions with all news outlets and media, and represent the
company at trade shows, industry events and conferences
• Oversee the production of all sales materials, including presentations, blog management,
advertisements and social media posts
• Create detailed marketing plans for new product launches and manage implementation of launch
• Work to maintain strong market intelligence, keeping up to date on consumer and social trends,
researching the strategies of competitors and making recommendations for changes to our own
strategies to capitalize of industry gaps
• Design, develop and implement all PPC campaigns through various platforms to ensure fidelity for
success
Creative Director - Mavilo Wholesalers
• Develop strategic marketing and tactical direction in collaboration with COO and CEO
• Stay current on digital and strategic marketing trends within industry
• Oversee graphic design and photography guidelines
• Overall web development - create and maintain Magento based Ecommerce website
• Oversee developmental additions to online sales platforms and technologies
• Collaborate with the sales and supply departments to achieve strategic sales and branding
• Social media marketing and management
• Maintain and further develop brand image and identity
• Manage creative process from concept to completion
• Develop and implement brand marketing strategies
• Created and designed in-store iPad application for customer focused learning experience
Art Director - Society+ & Cool GAL BLue
• Determined how best to represent the company visually while working with the creative director
• Coordinated and executed photoshoots pertaining to products and models
• Created designs, artwork, and graphics for advertising and e-commerce usage
• Determined which photographs, art, or other design elements to use to best fit art direction
• Develop the overall look or style of publications, advertising campaigns and ecommerce website
• Supervised design and marketing staff members
• Coordinated manufacturing processes for particular garments
• Helped coordinate marketing efforts through social media and online advertising
SR GRAPHIC DESIGNER - Tight line productions
• Met with clients to best determine needs and wants for overall branding efforts
• Planned concept proposal by studying information and materials
• Created budgets based on client needs and restrictions
• Designed and executed art and graphical elements to meet branding guidelines
• Employed color, type, illustration, photography, animation, and various print and layout techniques when designing projects
• Created illustrations, graphic elements, layouts and typography for multiple mediums: websites, prints, videos, and large format pieces
• Created websites utilizing WordPress, Shopify, Magento, HTML, CSS, and Javascript
• Expert knowledge of Adobe CC and Microsoft Office
• Two time Addy Award winner
PROFICIENCIES
• Adobe Creative Suite
• WordPress
• Magento
• CRM Software
• Microsoft Office
• Digital Marketing
• SEO / SEM
• PPC / SMM
• Google Analytics
• Shopify
• Market Research
• Market Analysis
• Google Docs
• Sketchbook Pro
• Organization
• Strategy
• Team Management
• Lead Nurturing
• Email Marketing
• WooCommerce
PROFESSIONAL recommendATIONS
"As the former Chief Operating Office for Mavilo Wholesalers Inc., Scott was our director of marketing. Scott is a naturally talented artist and is well versed in many graphic design and marketing tools. I currently use Scott on projects for my consulting business and refer him whenever I can. Scott's work gets results!"
- Richard Chador | COO Mavilo
"I can't say enough about how Scott was able to help Kinderdance transform our brand and overall online presence. The new website and marketing materials have generated rave reviews and allowed us to focus on continuing to provide the support needed for our franchisee's "
- Richard Maltese | CEO Kinderdance
